> It had more margin and manufacturer squeezed it to keep prices. If you want to see real prices look at cheapest cars. Those are no-margin. And that is why the

> It had more margin and manufacturer squeezed it to keep prices. If you want to see real prices look at cheapest cars. Those are no-margin. And that is why their prices are up. At $25k total it had less margin than most of the domestic SUV market. People talked about safety or extra (i.e. less) cargo space or off-road capacity but that was the rationalization for all of the other frills built in to the trendy models. No-frills cars still exist, still pass safety tests, and cost literally half of the average MSRP. Safety features aren’t free but they’re not driving prices anywhere near as much as people claim: it’s just convenient to say that you’re broke because the big bad safety regulators forced you to buy the leather seats, integrated TVs, etc.