3 ms·
Advertising's foremost job is to sell the premise of advertising to business management. Selling the business's product is always secondary to that.
by mikkupikku 8mo ago
Advertising's foremost job is to sell the premise of advertising to business management. Selling the business's product is always secondary to that.
- ambicapter 8mo agoAlways felt suspicious to me that so much of company dynamics are basically about selling yourself to management...and there's one team in the company who's full-time job is selling? Wonder how that will turn out.
- gzread 8mo agoNone of my coworkers could figure out why I was laid off, and were shocked because I was important to getting the work done, but management made it clear I hadn't been selling myself to management.