3 ms·
The B2B-first advice in the comments is right, but the piece most teams skip is that physio clinics and rehab centers don't buy software, they buy outcomes. You
by matrixgard 7mo ago
The B2B-first advice in the comments is right, but the piece most teams skip is that physio clinics and rehab centers don't buy software, they buy outcomes. Your pitch to a clinic owner needs to show how this reduces their admin time or improves patient retention, not just that the AI is cool.
For regulated environments, getting 2-3 pilot clinics to use it for free in exchange for documented outcomes is worth more than any marketing spend right now. That data becomes your entire sales deck for the next 10 clinics.
What does your onboarding look like for a clinic that wants to assign it to patients — is that workflow already built out?