Essay's very insightful, but it misses a big distinction. Watches are straight-up B2C consumer luxury. Once the real engineering edge vanished brand and scarcit

Essay's very insightful, but it misses a big distinction. Watches are straight-up B2C consumer luxury. Once the real engineering edge vanished brand and scarcity could carry everything forever. Buyers pay extra precisely because it's status jewelry that doesn't need to improve year after year. Most software especially SaaS like Salesforce or Shopify is B2B infrastructure. Brand loyalty there is way thinner and more fragile. Businesses don't pick tools to feel cool or exclusive. They pick what actually runs the operation better keeps their data safe and doesn't screw them long-term. Unlike a finished watch you own outright, software is a live service. You never know if tomorrow they'll yank a feature you rely on, hide it behind a new paywall, churn the UI, or jack up prices to please shareholders. Enshittification is brutal in this space because companies have to keep growing revenue forever. Open-source or self-hosted options keep winning ground for exactly that reason. True ownership and predictability beat any brand when it's your P&L on the line.