Status is a tool for the working wealthy, but ultra-luxury brands are only appealing to a subset of wealthy people. There’s a great number of people with 100+M

Status is a tool for the working wealthy, but ultra-luxury brands are only appealing to a subset of wealthy people. There’s a great number of people with 100+M and even far beyond that who enjoy nobody knowing just what kind of wealth they have. This doesn’t mean looking poor, but there’s plenty of value in anonymity.