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> I'm not saying no one should write marketing copy, if that's your thing, go for it. Take your time, wordsmith. But for others they don't enjoy it or are not
by sebastiennight 8mo ago
> I'm not saying no one should write marketing copy, if that's your thing, go for it. Take your time, wordsmith. But for others they don't enjoy it or are not particularly good at it
The problem is that the generated "marketing copy" ends up being bland and ineffective (nobody "buys", so the copy fails at its single job) when using generalist LLM tools like eg. ChatGPT.
So in the end, you don't achieve the goal of "getting better copy" from it because neither version (neither the copy you'd have done naïvely without knowing anything about marketing, nor the LLM copy) converts anyone.