Calvin: I wish my shirt had a logo or a product on it. Hobbes: … Calvin: A good shirt turns the wearer into a walking corporate billboard! Hobbes: … Calvin:

Calvin: I wish my shirt had a logo or a product on it. Hobbes: … Calvin: A good shirt turns the wearer into a walking corporate billboard! Hobbes: … Calvin: It says to the world, “My identity is so wrapped up in what I buy that I paid the company to advertise its products!” Hobbes: You’d admit that? Calvin: Oh, sure. Endorsing products is the American way to express individuality.