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Because he focuses in the story of luxury watches, Graham sees only the brand tricks that work mostly for rich people. There are brands for non-rich: Linux is
by diego_moita 8mo ago
Because he focuses in the story of luxury watches, Graham sees only the brand tricks that work mostly for rich people.
There are brands for non-rich: Linux is a very strong brand but virtually free and non-exclusive at all (think Android phones). Patriotism and country reputation might also be thought as brands. E.g. would Portugal's tourist boom happen without the Portuguese tarts popularity?
Edit: my watch is a Pebble.
- gwern 7mo agoLinux isn't a strong brand at all. Even nerds would struggle to tell you what a 'Linux' is (or as I prefer to call it, since that's every non-smartphone Linux I've ever used, 'GNU/Linux'). And I've never even heard of 'Portuguese tarts', and I've heard plenty about Portugal and briefly considered going there last year for tourism. Pebble went out of business, incidentally.