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Great point. There's a counterpoint to this "reverse commoditization" in my home country: Norwegian. Norwegian aggressively pushes for newer planes, lower fuel
by marvin 14y ago
Great point. There's a counterpoint to this "reverse commoditization" in my home country: Norwegian. Norwegian aggressively pushes for newer planes, lower fuel costs, lower staff costs, less bureaucracy, less legacy processes and less overhead in every step of the chain. They don't take it to the extremes that Ryanair does, but the more nuanced approach seems to piss passengers off less.
Norwegian consistently kicks its competitors' asses (one of them state-owned), because rising fuel prices is pushing margins for all airlines. Having a small edge here means everything when you're competing on price, which is what passengers go for.
- JumpCrisscross 14y agoNorwegian's core competency is still highly optimised operations [1] - their vision is "affordable airfares for everyone" [2]. Crudely illustrating the point, their operating costs page has 28% more words than their operations and market development page. [1] http://annualreport.norwegian.no/2009/operating_costs http://annualreport.norwegian.no/2009/operating_costs Most gorgeous annual report section ever [2] http://annualreport.norwegian.no/2009/this_is_norwegian http://annualreport.norwegian.no/2009/this_is_norwegian