Hey Andrew, we have a few things we do with HipChat (or Highrise or whatever), I'll list my favorites from usefulness to "just for fun": * churns in Stripe

Hey Andrew, we have a few things we do with HipChat (or Highrise or whatever), I'll list my favorites from usefulness to "just for fun": * churns in Stripe trigger a message in the chat room, we always try to follow up immediately and figure out why * specific support requests or emails also trigger in the chat room * Google alert RSS feeds for Zapier also dump mentions of Zapier across the web into the chat room * we have another chat account called the ZapBot. he's a bit foul mouthed, but anyone can control him through a Gtalk->HipChat zap we set up.