Actually they don't Fly to Chicago, I looked it up because I am someone who's willing to pay moderate amounts of money for a better flight. I'm not paying $2k

Actually they don't Fly to Chicago, I looked it up because I am someone who's willing to pay moderate amounts of money for a better flight. I'm not paying $2k extra for first class ORD/SFO but I'll do $200 in a minute. I think their problem is they don't offer enough choices to be a regular "goto" place to buy tickets so they slide out of peoples minds.