Getting your first users in regulated health is almost always slower than you expect and faster than incumbents want. The trick most teams miss early on is goin

Getting your first users in regulated health is almost always slower than you expect and faster than incumbents want. The trick most teams miss early on is going B2B before B2C — a single physio clinic or rehab center running a 10-patient pilot gives you real outcomes data, which is the only thing that moves the needle in this space. No-code marketing funnels won't get you past the procurement desk at a hospital, but a PDF with before/after gait scores from 10 patients will. On the distribution side, the quickest path I've seen is physio association conferences and LinkedIn outreach to department heads at rehab centers — not patients directly. Patients don't choose their rehab tools, clinicians do. The clinical champion model works surprisingly well even at early stage if you frame it as a research collaboration rather than a sales pitch. What's your current plan for collecting and presenting outcomes data from your first cohort?