Me too, but I don't think one's supposed to 'get it', the hope is that people wonder what it's all about and search 'mullvad ad "and then"' or whatever. Which a

Me too, but I don't think one's supposed to 'get it', the hope is that people wonder what it's all about and search 'mullvad ad "and then"' or whatever. Which as pre-existing customers we're probably already less likely to do.