I wonder how many development tools (and presumably other products) have been less successful than they could have been because their creators picked "clever" o

I wonder how many development tools (and presumably other products) have been less successful than they could have been because their creators picked "clever" or "catchy" names (not necessarily rude.) For example I would not look forward to explaining to my boss why I had chosen something called "COWSEL", "MUMPS", "SPITBOL" or "ZOPL" for a new project. Lisp and Subversion were lucky enough to reach critical mass, but I reckon the people who picked those names were taking the same risk.