For people, new to the Mac (which make up half of all Mac sales), who don't go hunting for refurbs or want to buy used gear, and where a $1099 price point is co

For people, new to the Mac (which make up half of all Mac sales), who don't go hunting for refurbs or want to buy used gear, and where a $1099 price point is cost prohibitive. Basically every regular computer user who shops at Amazon or Costco.