Excellent point. There was a HBR article a while back that underscored this point. That the most successful companies (and entrepreneurs) in part took best prac

Excellent point. There was a HBR article a while back that underscored this point. That the most successful companies (and entrepreneurs) in part took best practices from one industry and applied to their own. One amazing example of this is the porn industry. If you call yourself a tech entrepreneur and haven't spent any time actually studying the way the porn/adult industry operates - you are way behind. That industry is always at leas 5+ years behind. Doubt this? Go to the way back machine (if it's available, lol) for some of these companies 5 (even 10 years ago) and see how they marketed their product. The sales funnel, the payment processing, everything. Even micropayment and such - they know what they are doing.