> 2) Do a risk to reward analysis, where they would gladly pay out 7 billion dollars if caught Where is the $7B figure from? > This ONLY affected 28 million P

> 2) Do a risk to reward analysis, where they would gladly pay out 7 billion dollars if caught Where is the $7B figure from? > This ONLY affected 28 million PCs. That's over 3.7% of the European browser market (more, because I assumed each of the 739M people in Europe have a browser). A few % in browser market share is something people care about very much. > Also note that for 15 months NO ONE (well, just a few people apparently) contacted MS or the EU Commission about not seeing the browser ballot. Why would the general public know this even existed or should exist? The only people I would expect to notice it are browser vendors and hardcore browser enthusiasts, a miniscule minority. But that doesn't mean the measure isn't important. It wasn't set in place so people would consciously notice it, it was set in place to have a specific effect.