>It's certainly not free to run and maybe it doesn't really make sense for Microsoft to run Outlook.com anymore, except that it's an easy way to motivate people

>It's certainly not free to run and maybe it doesn't really make sense for Microsoft to run Outlook.com anymore, except that it's an easy way to motivate people to having a Microsoft account. it also funnels people into using exchange for work. more like a "marketing expense".