Product Positioning... Apple is doing everything they can to ensure it doesn't appear as a premium product. A decade ago, they had the 12" MacBook (not Air, j

Product Positioning... Apple is doing everything they can to ensure it doesn't appear as a premium product. A decade ago, they had the 12" MacBook (not Air, just "MacBook") it it felt super premium because it was lighter and smaller than any Air/Pro ... and used by executives (because it targeted that use case). By having this product: - called "Neo" - thicker - as heavy - limiting RAM And marketing this towards kids and lower grades, they are avoiding any mistaking this product as premium.