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Looks like they're using some new variant of branding font for this. Inspect Element shows it as SF Pro Display, but it's actually just being masked over with a

Looks like they're using some new variant of branding font for this. Inspect Element shows it as SF Pro Display, but it's actually just being masked over with an image https://www.apple.com/v/macbook-neo/a/images/overview/welcome/hero_text_mask__cq2qs0i7fzo2_large.png https://www.apple.com/v/macbook-neo/a/images/overview/welcom... Also, why not just MacBook? Wasn't that historically the base-level laptop name?

qn9n 7mo ago
Because it's a new base MacBook? so MacBook Neo.
- twalichiewicz 7mo ago
  They don't call the base model 'iPad Neo.' They just call it iPad (https://www.apple.com/ipad-11/ https://www.apple.com/ipad-11/). It's the same market segment and even uses the exact same color palette. They also just established that 'e' is the designator for budget model (https://www.apple.com/iphone-17e/ https://www.apple.com/iphone-17e/) so best guess is they thought 'MacBook e' looked strange so instead it's 'nEo'. And don't forget the 2004 eMac.
browningstreet 7mo ago
Cause kids will be happier with a Neo.