When Steve came back Apple was months from bankruptcy; their product lineup was full of duds. Today Apple is the most profitable company in the world, and ever

When Steve came back Apple was months from bankruptcy; their product lineup was full of duds. Today Apple is the most profitable company in the world, and every product line is ruthlessly optimized/scrutinized to maximize their revenue/supply chain use/suss out consumer needs for the next cycle. There isn’t a world where Apple has a $4T market cap and where their product offering fits in a neat 2x2.