Small business owners generally make themselves dependent on third party selling platforms, which they pay a 15-25% commission to, depending on sector. That's

Small business owners generally make themselves dependent on third party selling platforms, which they pay a 15-25% commission to, depending on sector. That's where they get new clients, and most of the rest of their sales go to loyal repat customers who know them already. Try to tell them how they could capture a large part of those new customers themselves by investing in their own presence - very little money in comparison - and they start complaining if they have to pay any monthly fee and complaining about card fees to receive payment. You have to spend money to make money, and any money you spend to get out of the claws of third party platforms is usually money very well spent. But small business owners don't want to hear it.