Thanks for the feedback eytan :) I can see where you're coming from, but certainly to some brands, brand consistency is paramount and I suppose I would suggest

Thanks for the feedback eytan :) I can see where you're coming from, but certainly to some brands, brand consistency is paramount and I suppose I would suggest that this attitude would be found in companies who have, or are seeking, a big impact or large following, and todays web based business models has brought both to smaller and smaller companies, with fewer resources (lean!). We hope this is useful to any business using social media but know it will be particularly poignant for those who are seriously brand orientated.