This is almost universally true for every national identity (or however we want to widen the term to include Euro). If you have a good product, you usually lea

This is almost universally true for every national identity (or however we want to widen the term to include Euro). If you have a good product, you usually lead with that. "Made in X" becomes one bullet point in the list of things that make you great. If you lead with "made in X" or even make that your entire brand, that's a sign that you probably don't have much else to bring to the table. The only real exception are foods and beverages. And even there it's questionable