The concerns with giving the machine "a personality" or other human traits are mainly ethical, and cannot be swept under the "good engineering" rug so easily.

The concerns with giving the machine "a personality" or other human traits are mainly ethical, and cannot be swept under the "good engineering" rug so easily. Consider this: your country starts basing its policy on a teleological view of history. It's good engineering for a society! Your KPIs are going up all the time, your country is doing great. But ten years down the road you have to iron out the underlying ethical issues on the streets of Stalingrad.