Because it's highly relevant to the story I was discussing. Jobs had asked Sculley, head of PepsiCo at the time, Do you want to sell sugared water for the rest

Because it's highly relevant to the story I was discussing. Jobs had asked Sculley, head of PepsiCo at the time, Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?" Sculley then ran Apple from the perspective if his experience at a commodity company, driving the company to the edge of bankruptcy and irrelevance. It worked out well for me, I bought a lot of Apple stock at around $5 a share. But it almost destroyed Apple. This quote has since been simplified to asking people in technical fields if they want to make fizzy sugar water. Familiarity with this story is widespread in the industry and not an obscure reference, and in this case I wanted to discuss both Jobs, Sculley, Apple, and the result of having a bean counter type person who is excellent at reducing manufacturing costs within a commodity company be in charge of a company whose entire value is based on not being a commodity.