Thanks, I didn't have the context - that's a quote from the article. Undoubtedly, Lehrer's journalistic crimes are pretty serious, and shouldn't be compared to

Thanks, I didn't have the context - that's a quote from the article. Undoubtedly, Lehrer's journalistic crimes are pretty serious, and shouldn't be compared to Gladwell. And you're right that having a brand is no crime :) .