Roughly one third to 40% of people worldwide "report using an ad blocker". I'd suspect that awareness is near, if not comfortably above, a majority. <https://

Roughly one third to 40% of people worldwide "report using an ad blocker". I'd suspect that awareness is near, if not comfortably above, a majority. <https://backlinko.com/ad-blockers-users https://backlinko.com/ad-blockers-users> (2024) <https://cropink.com/ad-blockers-usage-statistics https://cropink.com/ad-blockers-usage-statistics> (2026)