It is just so that the CEO can claim they are an "AI first" company and the shareholders might believe that the company is not being eaten by AI but profits fro

It is just so that the CEO can claim they are an "AI first" company and the shareholders might believe that the company is not being eaten by AI but profits from it. Check the claims of the software vendors whose stocks have fallen by some 30% in the last few months, without any reason in the fundamentals.