I said you can't say whatever you want without consequence. Giving the example of shouting fire. You responded pointing out it has to be believable, ie real ha

I said you can't say whatever you want without consequence. Giving the example of shouting fire. You responded pointing out it has to be believable, ie real harm done. I brought it back full circle showing that adverts can 'lie' if it isn't believable. I am pointing out you are reinforcing my original point, not detracting from it.