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Dark Social: We Have the Whole History of the Web Wrong
- deleted 14y ago[deleted]
- adrianhoward 14y agoThis "if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut." resonated with me. The focus I see some folk have on social media feels very much like the black-hat-SEO focus of some companies. Everybody is trying to find the 'trick' to going viral... when the real trick is actually producing good content. (it also goes a long way to explaining why email marketing is such an effective tool)
- paulsilver 14y agoPreviously discussed at http://news.ycombinator.com/item?id=4644820 http://news.ycombinator.com/item?id=4644820
- adrianhoward 14y agoDarn. Hey ho.