My question as well. Though I think you can scale service businesses, they scale differently to product businesses. (E-myth revisited provides a roadmap). But

My question as well. Though I think you can scale service businesses, they scale differently to product businesses. (E-myth revisited provides a roadmap). But yes, cleaning is already a crowded market, and if someone could make the "Starbucks of cleaning companies", you'd think they'd have done it anyway. I guess Exec's bet is that they can leverage tech somehow to change the dynamics of the business, like Uber did.