Right. The concept of 'form is function' is exclusive to Apple. I mean what world of delusion do you live in that you would ignore the entire industry of indus

Right. The concept of 'form is function' is exclusive to Apple. I mean what world of delusion do you live in that you would ignore the entire industry of industrial design. It's everywhere from cars to irons to cutlery to furniture. How a product is designed affects how it is used.