It just now clicked for me why the Big iPad got a refresh for Christmas: because -Christmas-. With this quick and dirty product bump, customers don't have to f

It just now clicked for me why the Big iPad got a refresh for Christmas: because -Christmas-. With this quick and dirty product bump, customers don't have to feel like they're choosing between the Farty Old Big One or the Sexy New Small One. They get to compare fresh Apples to fresh Apples and no tech enthusiast is going to tell them to "wait for the new one". This November refresh covers all of the Western holiday buying, all of the Chinese New Year holiday buying, and minimizes the inevitable disappointment and sales sag that comes with the typical iPad refresh in April.