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I mentioned this somewhere else. You know who's going to buy an iPad Mini? Somebody who already has an iPad. Apple is trying to keep existing customers in their
by mladenkovacevic 14y ago
I mentioned this somewhere else. You know who's going to buy an iPad Mini? Somebody who already has an iPad. Apple is trying to keep existing customers in their ecosystem.
This product doesn't make sense for anyone else. Average Joe Consumer who's never seen apps on the iPad doesn't care about apps, or having his gadgets sharp enough to chop onions. But he does care about price. The Nexus 7 or Fire HD is a no-brainer for him.
I hate to shill my blog here (truth be told I don't even know if it can handle more than 2 users at a time) but I wrote a little more about it here http://blog.fullfrontalmarketing.com/en/2012/10/25/ipad-mini-event/ http://blog.fullfrontalmarketing.com/en/2012/10/25/ipad-mini...
- deleted 14y ago[deleted]
- calebhc 14y agoI don't own an iPad and I just bought a mini. It's my first tablet device.
- mladenkovacevic 14y agoDidn't mean for anyone to take me too literally. What's I'm trying to say is I think you are in the minority. Perhaps 80% of the Mini's buyers will be previous iPad or iPhone owners. (whereas with the iPad or iPhone maybe 50-60% are brand new customers) Or maybe I am just completely out of touch with the US consumer and their purchasing priorities (I am from Canada)
- ap3 14y agoI think the market for the mini is huge, specially around the holidays. Not everyone will pay the premium, but Apple doesn't need to get all of them. As you said if it's only previous iPad or iPhone users there are a lot of those. What about people with small hands ? Maybe you hand your kid a $329 device that fits his hands instead of a $500 that's too big ? Getting and ipod touch for your kid ? Bump him up to a tablet ( if he doesn't take it to school everyday ) People that like the kindle form factor will also be tempted.