4 ms·
Make first version of a device slightly inferior. Launch it without a key feature. (Retina display, 3G) Generate a lot of buzz in press. Print money. Six month
by jagira 14y ago
Make first version of a device slightly inferior. Launch it without a key feature. (Retina display, 3G) Generate a lot of buzz in press. Print money.
Six months later, add that missing feature and release v2 of the same device. Print money.
- malkia 14y agoIt's the Bubka effect :)
- ap3 14y agoone 1/4 inch at a time ?
- drivebyacct2 14y agoIf that was a conscious strategy, I have to question the timing given the volume and quality of things Google threw at the market yesterday.
- 001sky 14y agoIts very common to leave a few "pro-tips" as flaws to be fixed in the 2.0 model. See: mba 11 inch w/ssd, launched without lighted keyboard, etc.
- r00fus 14y agoSo the 1G iPad (which is a staple in our household) which didn't have any real competitors for 2 years - missed a key feature? I think not. It was an MVP, finely crafted and still works well to this day for us. Note when they did release a better iPad with a "missing" feature - camera - it had software that created a full solution (FaceTime). If Apple had waited until July (when the iPhone4 and iOS4 with FaceTime arrived), they would have lost out on several valuable months of hype and market dominance.
- wowfat 14y ago1g ipad did not have a camera and it was immediately replaced by 2g ipad for me
- baddox 14y agoYeah, screw any company that has ever improved an existing product. The automobile industry, for example, has been leeching money from the unthinking population for over a century. Oh, also, the iPad mini has cellular data options.