Lead gen in general is an internet history lesson. The focus on local/reviews over the last few years was intended to be the fix for the trash lead gen created.

Lead gen in general is an internet history lesson. The focus on local/reviews over the last few years was intended to be the fix for the trash lead gen created. The fact is, the vast majority of businesses like this are very small (even the franchises) and there is no corporate structure. They only make a profit if the come every week and they need to set limit on the kinds of things they do. For most of these, Google does a good job of putting the customer and service together even if reviews are another waste land. The missing questions are: is this service what I want and is it worth paying for?