A few datapoints. (https://profectusmag.com/back-for-the-future/ https://profectusmag.com/back-for-the-future/) * 60% of Gen Z wish they could go back to live

A few datapoints. (https://profectusmag.com/back-for-the-future/ https://profectusmag.com/back-for-the-future/) * 60% of Gen Z wish they could go back to live before a time before they were plugged in. (https://www.contentgrip.com/nostalgia-marketing-to-gen-z/#why-gen-z-loves-nostalgia https://www.contentgrip.com/nostalgia-marketing-to-gen-z/#wh...) * 50% of Gen Z feel nostalgic for media from previous decades because it reminds them of simpler times * Despite being born in the 2000s, 37% of Gen Zers are drawn to 90s-era content, driven by a search for authenticity rather than personal memory.