Actually this makes sense to me. It sounds like they are in a cutthroat market, and realised they couldn't afford to stake that principle. And that it wouldn't

Actually this makes sense to me. It sounds like they are in a cutthroat market, and realised they couldn't afford to stake that principle. And that it wouldn't matter if they did – it would just assure them being handicapped in a field where no others followed suit. Better hills to die on.