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I agree. After we visited Disneyland this year with my kids, I looked up the profit to Disney from movies vs theme parks, and they make a lot more profit on th
by brfox 14y ago
I agree. After we visited Disneyland this year with my kids, I looked up the profit to Disney from movies vs theme parks, and they make a lot more profit on theme parks than movies. So, you could consider that the media arm is just an advertisement to get people to visit Disneyland/World parks.
- brc 14y agoYou got that right. I think that this deal, like the Pixar one, brings in something that Disney hasn't been able to create on it's own for a long time - enduring and loved characters. It's all very well trying to get a 5 year old to be 'into' Mickey Mouse, but they are far more interested in Buzz Lightyear or Nemo or Lightning McQueen. Disney itself hasn't been very good at 'coining' characters for a while, and there is no doubt the real cream is in the merchandising. A successful movie, therefore, is not just about getting box office, but also in spawning characters that can become cashcows.