I think they're just trying to walk a line. Sort of like how radio stations make a bunch of hubbub about doing blocks of X minutes with no advertisements. It'

I think they're just trying to walk a line. Sort of like how radio stations make a bunch of hubbub about doing blocks of X minutes with no advertisements. It's not because they don't like ads, it's because they've also got to deliver enough of what their audience is looking for to keep them coming back.