There are a lot of factors in overhead but 20 - 40% would be right assuming all the common expenses for this kind of business. I also assume they employ their c

There are a lot of factors in overhead but 20 - 40% would be right assuming all the common expenses for this kind of business. I also assume they employ their cleaners and aren't all contractors. Sure they have some cash but this is a service business with the biggest money to be made in recurring customers. Providing a deep discount upfront and then having to adjust later to make a profit seems short sighted.