I hate this trend. Why should I develop a native app for _ platform? On my startup, our initial approach of both iOS/Android right at the start proved to be doo

I hate this trend. Why should I develop a native app for _ platform? On my startup, our initial approach of both iOS/Android right at the start proved to be dooming simply because there was way too much to juggle between platforms for us to iterate on features. This is why we chose to focus on iOS for the next iteration, at least till we found market fit. As a developer, or even as a startup, why should I give a shit about Windows Phone 8 platform? More work for a remarkably small market share. Unless all I'm looking for is to be a platform leader, but that's another story by itself.