I do expect that we will get some push back on this. Especially until we provide a simple metric to show advertisers (which we are working on). It is a pretty

I do expect that we will get some push back on this. Especially until we provide a simple metric to show advertisers (which we are working on). It is a pretty nuanced issue. For instance, do TC subscribers USE 5 readers? No. But web-based readers that people quit using still report subscribers. I don't use 5 readers either, but I have multiple readers reporting me as a "subscriber". This comes from trying different web-based clients as well as using multiple IPs in a single day with my desktop based client. While you are absolutely correct that Google Reader is going to report accurately how many people have subscribed to your feed using their system, that doesn't give you any indication as to how many of them have read a single item in the past 6 months. This is why FB started to add "reach". In the article I referenced, TC had over 100k subscribers while "reach" was topping out at about 25k. So, all of that is to say, you are right. We are going to have to provide a way for bloggers like yourself to easily convey the worth of ads on their blog. Personally I believe everyone wins with accuracy.