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Email Marketing Subject Line Comparison
- eli 18y agoBasically, make it look like something people want, not spam.
- access_denied 18y agoAdvertising copy gets tested since decades. Read "Scientific Advertising" by Hopkins from the 1920s.
- bprater 18y agoGreat data, although it leaves out some useful bits to the formula, such as how loyal readership is to a certain company or individual sending the email. If the email were going out to random folks, it would be a much more accurate survey.
- petercooper 18y agoThis flies in the face of mannnny years of copywriting wisdom. I guess that's good in a way. Things are changing as much as ever and there's still opportunities to be had.