4 ms·
Advertisers will only pay if AI providers will provide them data on the equivalent of “ad impressions”. And unlabeled/non-evident advertisements are illegal in
by layer8 8mo ago
Advertisers will only pay if AI providers will provide them data on the equivalent of “ad impressions”. And unlabeled/non-evident advertisements are illegal in many (most?) countries.
- MeetingsBrowser 8mo agoIt doesn't necessarily have to be advertisers paying AI providers. It could be advertisers working to ensure they get recommended by the latest models. The next form of SEO.
- actionfromafar 8mo agoThat's called LLM SEO now I believe.
- awad 8mo agoThere are competing terms currently being decided on by the market at large: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) Candidly I am working on a startup in this space myself, though we are taking a different angle than most incumbents. While it's still early days for the space, I sense a lot of the original entrants who focus on, essentially, 'generate more content ideally with our paid tools' will run in to challenges as the general population has a pretty negative perception of 'AI Slop.' Doubly so when making purchasing decisions, hence the rise of influencers and popularity of reviews (though those are also in danger of sloppification). There's an inevitable GIGO scenario if left unchecked IMO.
- AlecSchueler 8mo ago> I am working on a startup in this space myself Do you see it as a positive contribution or just riding the gold rush?
- AlexeyBelov 8mo agoPositive contribution to his Net Worth. Why would anything else matter?
- jsjohnst 8mo ago> There are competing terms currently being decided on by the market at large: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) It really annoys me the industry seems to be narrowing in on the two worse options rather than AIO.
- yowayb 8mo agoI'm curious if there's any hard data on how LLM SEO compares to traditional SEO. My gut tells me that LLM SEO will be harder to game than traditional SEO.
- fragmede 8mo agoWe shall see. The game might be harder, but the tools are better now too.
- indymike 8mo ago> data on the equivalent of “ad impressions”. 1. They can skip impressions and go right to collect affiliate fees. 2. Yes, the ad has to be labeled or disclosed... but if some agent does it and no one sees it, is it really an ad. So much to work out.
- NewsaHackO 8mo agoHow would it be paid for?
- singpolyma3 8mo agoMaybe. Historically lots of ads had little to no stats and those ads were wildly more effective than anything we have today.
- layer8 8mo agoThe AI provider still has to prove that they actually deployed the ad.
- what 8mo agoAdvertisers pay for ads that don’t have impression data all the time. You can’t count how many people looked at a billboard or listened to your radio ad or paid attention to your televised ad.