I think it's a tremendous strength that the design hasn't needed to drastically change in 5 years and stay competitive. A lot of people are still getting their

I think it's a tremendous strength that the design hasn't needed to drastically change in 5 years and stay competitive. A lot of people are still getting their first iDevice. If you google "android home screen" https://www.google.com/search?q=android+home+screen&qscrl=1&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&authuser=0&ei=XYWPULn2NoWpiQL0m4GACg&biw=1436&bih=806&sei=YIWPUNGzJse6iwLC7IGACQ https://www.google.com/search?q=android+home+screen&qscr... you'll get a cacaphony of different interfaces. Android may be "converging" on the right design, a potentially better design, but meanwhile people are suffering through all sorts of inconsistencies. For the vast majority of people who want their phones to "just work", Apple's approach is better [design it right, up front, in a way that can be used for years].