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Congratulations to Tim Cook for making this decision. We might have to wait some time to see if it was the best decision, but at least he didn't just make the s
by Osmium 14y ago
Congratulations to Tim Cook for making this decision. We might have to wait some time to see if it was the best decision, but at least he didn't just make the safe decision. It may be a risk, but it means Apple won't stagnate. It will change as a result of this.
This is all about unity.
Unifying iOS and OS X under one person.
Unifying human interface, both hardware and software, under one person.
Unifying underlying technologies under one person.
And fundamentally, unifying the team at the top, and removing discord.
No one can deny Forstall's legacy. But from what we've read in recent years I think there's real truth in this comment from Gruber:
"Thinking about it some more, though, and considering what I know about Forstall’s reputation within the company, I think that headline, euphemistic though it is, tells the plain truth: Forstall was an obstacle to collaboration within the company."
For the future? Integrating the hardware and the software was always Apple's core strength, that this just makes sense. It's an open question whether Ive has the technical knowledge for this role, but he certainly has the taste. He certainly wouldn't have let that new iPod nano UI be seen by the outside world.
Modern-day Apple has always shied away from manufacturing directly, and for good reason, but it may just be that they're too big not to anymore. That no one manufacturer can meet their demands, whether due to lack of capacity or politics. Making chips is difficult, and usually best left to the experts, but Apple now has the cash to hire the best and is in the perfect place to benefit from the competitive advantage it'd give. It'll be interesting to see how this new Technologies group turns out.