When I see slogans like Google’s “Don’t be evil,” it always comes to mind that when it stopped being useful, they shifted to something like “Do the right thing.

When I see slogans like Google’s “Don’t be evil,” it always comes to mind that when it stopped being useful, they shifted to something like “Do the right thing.” It’s important to remember that a company’s primary purpose is profit, especially when it’s accountable to shareholders. That isn’t inherently bad, but the occasional moral posturing used to serve that goal can be irritating.