you can get a lifetime fan just by replying to a letter - like you see here. That's a very effective marketing. I got a rejection letter once from a company I

you can get a lifetime fan just by replying to a letter - like you see here. That's a very effective marketing. I got a rejection letter once from a company I submitted my resume to (online) and I still remember that and in a positive light even though it was a rejection. Now they just ghost you even if you went through 5 rounds of interviews and spend a bunch of your time.